Cosmetics are a part of everyone's daily grooming routine. Whether the product is a beauty preparation (make-up, perfume, skin cream, nail polish) or a grooming aid (toothpaste, soap, shampoo, deodorant), estimated sales of cosmetics in Canada alone total over four billion dollars annually.
Studies in the UK have found that many consumers do not read the ingredient labels because they are "too difficult", "too confusing", have trouble due to size of the print, or simply trust the brand so that they don't bother.
Other consumers are mislead by the terms used to market the products. Some of these common terms have been clarified by Health Canada:
Fragrance Free or Unscented
This means that there have been no fragrances added to the cosmetic product, or that a masking agent has been added in order to hide the scents from the other ingredients in the cosmetic.
Hypoallergenic
"Hypoallergenic" is neither a legal nor a scientific term. It simply means that the manufacturer has selected ingredients with the objective of producing a finished product with minimum potential for causing allergy. This does not guarantee that the product will not cause an allergic reaction in some individuals as people are allergic to a wide array of substances. There are no non-allergenic cosmetics.
Ophthalmologist Tested/Dermatologist Tested
These terms usually mean that a test on the product was conducted to ensure that the product is not (or less) irritating to eyes or skin, and that this test involved a skin or eye doctor at some point during the study. It is the safety of the product that has been tested and not the efficacy of the product. There are no regulations that standardize the type or number of tests needed to use this claim on labels.
Not Tested on Animals
The cosmetic product was not tested on animals. This does not guarantee that the individual ingredients were not tested on animals. For new ingredients, testing is sometimes essential to determine that the ingredient is safe. The scientific community is moving toward using fewer animals and is gradually producing valid tests that do not use live animals but use cell cultures instead called "in vitro testing" as well as predictive computer models, however these new methods, cannot completely replace animal testing at this time for the risk assessment of most substances.
Preservative-Free
We have all heard how preservatives are supposed to be bad for you. In most cases, they are actually good and very essential for most cosmetics. The warm and damp area of your bathroom, where people use and store many cosmetic products, can be an ideal environment for microorganisms to grow in your cosmetics. Microorganisms can also find their way into cosmetics through cross-contamination when a cosmetic or its applicator touches your skin or hair and then touches the cosmetic again. Fortunately, most cosmetics contain preservatives to keep harmful bacteria, mold and yeast from finding its way in and growing on your cosmetics.
Natural Versus Synthetic
There is a general assumption among consumers that "natural" products are better or healthier than similar ones using synthetic ingredients. Often, however, these "natural" ingredients are no different in chemical composition than their synthetic counterparts. In fact, a synthetic substance which mimics a natural one can sometimes provide a purer, more stable ingredient which gives the product a longer usable life.
Health Canada considers both natural and synthetic ingredients to be equally suitable for use in cosmetics. If you experience an allergic reaction to a cosmetic, try switching to a different brand.
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