Two important trends in fragrances is natural-based and eco-friendly solutions.
This is being manifested in consumer desire for food-based fragrances, as well as sustainable packaging.
With the advent of natural ingredients, the fusion of food and spice fragrances from diverse geographic sources including India, China and Brazil are being incorporated into the latest perfumes.
Consumers are also becoming increasingly concerned about the environment and are reconsidering the packaging that their favorite fragrances come in, putting pressure on manufacturers to provide more eco-friendly packaging solutions.
They also want to be assured over how ethical their purchases are, by taking into account everything from the sustainable sourcing of ingredients, through to how a company does business.
With the average customer looking for ways of stretching their diminishing spending power, exceptional value and multiple benefits of the product are also driving industry trends.
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